Case 02 · GenAI

Sprite
Heat Happens

Client: Sprite — The Coca-Cola Company
Markets: 8 EU markets
Campaign: Real campaign
Rebuild: Simulated end to end on WPP Open

Sprite, Europe: live temperature and geolocation data triggered over 18,000 real-time, personalised ads across 8 EU markets, at half the production cost. Here the same campaign is rebuilt end to end on WPP Open — from first image to media deployment.

Footage, executions and results are real. Agent screens and projections are a simulation on WPP Open.

Production — agents, cohorts and variants

Activation — weather and location signals

Simulated WPP Open screen: a data signal agent matching a 34°C heatwave in Paris to metro stations and serving the French variant across six formats.

In flight — counter-measures and synthetic audiences

Simulated WPP Open screen: an opportunity agent reacting to a 38°C Madrid heatwave, testing counter-measures with synthetic Gen Z audiences.

Media deployment

Contact

Let’s build what comes next.

LinkedIn /in/alejomolok

SpriteHeat Happens

Let’s build what comes next.

Sprite
Heat Happens